Samsung Electronics has conducted an independent online survey to understand the perceptions of AI among consumers worldwide, shedding light on what people expect from their home appliances.

From May 23 to 28, 2024, Samsung surveyed 1,880 participants aged 20 to 59 across South Korea, the United Kingdom, and the United States. The multiple-response survey targeted primary home appliance users and key purchasing decision-makers, gathering insights into perceptions of AI and the outlook for AI home appliances.

The results revealed that consumers worldwide seek personalized AI-powered home solutions that streamline household chores with minimal time and effort. When asked about the expected role of AI in the home, respondents frequently mentioned “help / helpful / assist” (379 responses), “cleaning” (259), “cooking” (181), “automatic” (178), and “easy / easier” (144).

Moreover, some respondents highlighted security and safety as key expectations — anticipating that AI home appliances will not only reduce household burdens based on individual needs but also manage home safety. Samsung Newsroom examines how the company continues to refine its AI Home experience by leveraging AI and connectivity to help consumers effortlessly manage daily tasks while ensuring robust security.

A Strong Demand for Simple, Intuitive Controls

The survey revealed a strong demand for simple, intuitive controls in home appliances. When asked about AI interaction preferences, respondents most frequently mentioned “voice / tell / talk” (203 responses) — followed by “help / helpful / assist” (175), “convenient / comfort” (155), and “control” (128).

Expectations for AI Interactions in Home Appliances

Samsung’s AI home appliances maximize ease of use through the advanced AI-powered Bixby voice assistant and seamless device connectivity via built-in screens. With Bixby’s ability to analyze context, understand intent, and remember conversations, users can easily control their appliances.

This year, Bixby has been integrated into the Bespoke AI Dishwasher for the first time. Additionally, the 2025 Bespoke AI Hybrid Refrigerator with AI Family Hub+ and the latest washers and dryers will feature voice recognition to provide personalized information tailored to each user’s needs.

“We will continue researching consumer needs and delivering innovative Bespoke AI experiences so that consumers can enjoy convenient and safe daily lives.”

Samsung will unveil its 2025 Bespoke AI product lineup at the “Welcome to Bespoke AI” event on March 26. The launch timeline, model, available features may vary by country.

For more information about Samsung's commitment to delivering innovative AI experiences, please visit Samsung Electronics’ website.