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**Is LinkedIn Advertising Worth the Price?**

LinkedIn advertising is definitely worth it for freelance designers and studios selling high-ticket B2B services. The high cost per click is a necessary filter that ensures you are reaching qualified decision-makers.

**Understanding the Value of Human Creativity in an AI World**

Don't let the tech takeover scare you. Instead, lean into what makes you uniquely human. Your LinkedIn ads are your stage to share honest takes on design trends or cultural shifts, especially through Thought Leader posts. Clients still crave that personal connection – someone who gets their vision.

**Key Takeaways for Successful LinkedIn Advertising**

1. **Long-term strategy**: Commit to a long-term strategy that includes awareness, education, and direct conversion tactics. 2. **Optimize your digital presence**: Optimize your digital presence for both human professionals and AI search engines. 3. **Realistic monthly budget**: Aim for at least three to five thousand dollars per month to gather meaningful data.

**Targeting High-Ticket Clients**

* Target job titles like "Head of Brand" or "Creative Director" * Layering seniority filters ensures your ads reach the people who actually sign the contracts

**Choosing the Right Ad Format**

* Document Ads often have higher engagement rates because users can swipe through multiple pages natively * Video is better for storytelling and dynamically demonstrating your creative process

**Best Practices for Creating Professional LinkedIn Ads**

1. **Use high-quality visuals** 2. **Short punchy headlines** 3. **Clear benefit-driven copy that addresses client pain points**

**Gate or Ungate Your Creative Content?**

* Gating content is best for high-value resources like industry reports or pricing guides * For general portfolio awareness, ungated content is usually better for building trust with new prospects

### Additional Resources

1. **WE AND THE COLOR's Design section**: Explore insightful topics and creative work. 2. **Follow WE AND THE COLOR on LinkedIn**: Stay updated on the latest design trends and insights.

### Social Media Report Presentation Template: Beyond the Numbers

* Brand social media template to create a stunning visual identity * Instagram Photoshop mockup for perfect feed management * Cosmos for designers as an alternative to Pinterest