Luxury Fashion Brands Gucci, Balenciaga, and Alexander McQueen Hacked – Customer Data Stolen
Millions of customers of high-end fashion brands owned by Kering, a Paris-headquartered luxury fashion group, may have had their sensitive information exposed after hackers stole customer data from its systems in June 2025. Gucci, Balenciaga, and Alexander McQueen are among the prestigious brands that fall under Kering's umbrella.
According to reports, the ShinyHunters hacking group claims to have first breached Gucci in 2024, stealing a massive data set containing 43 million customer records. The group later claimed it had breached Balenciaga by compromising its Salesforce CRM system. A data set of almost 13 million records related to customers of Balenciaga, Brioni, and Alexander McQueen has also ended up in the hands of Shiny Hunters.
The group's chat logs show that by June 25, police in Paris announced that they had arrested five people suspected of being high-profile members of underground leak site BreachForums. One of those arrested was described as being known as the leader of ShinyHunters. At this point in the chat log, a representative of Balenciaga declared that it no longer agreed to pay such a large ransom, and the negotiations continued until mid-August.
Kering has now confirmed that some of its brands suffered a data breach, and that "limited" customer data was accessed by an unauthorised third party. The company stated that customers and local regulators and law enforcement have been informed of the incident. However, it denied claims that it ever entered negotiations with ShinyHunters.
The obvious concern is that wealthy victims could be targeted through their exposed personal details in follow-up attacks by cybercriminals and fraudsters. Although payment card information was not accessed by the hackers, the fact that email addresses, phone numbers, addresses, and purchase histories were exposed creates opportunities for phishing and social engineering attacks.
Fashion lovers who could have had their details fall into the hands of the hackers should be wary of any emails claiming to be from Gucci, Balenciaga, Brioni, Alexander McQueen, or even Kering's security team – especially if they ask recipients to click on a link, download an attachment, or login to confirm their details. The possibility exists for possible SMS phishing attacks and scam calls.
With the sensitive information of millions of customers exposed, it is essential for luxury fashion brands like Gucci, Balenciaga, and Alexander McQueen to take immediate action to protect their customers from potential cyber threats. Kering must also ensure that its systems are robust enough to prevent similar breaches in the future.
What You Need to Know
- Customer data of Gucci, Balenciaga, and Alexander McQueen may have been stolen by hackers in June 2025.
- The ShinyHunters hacking group claims to have breached Gucci in 2024 and compromised Balenciaga's Salesforce CRM system.
- A data set of almost 13 million records related to customers of Balenciaga, Brioni, and Alexander McQueen was stolen by the hackers.
- Kering has confirmed that some of its brands suffered a data breach, but denied claims that it ever entered negotiations with ShinyHunters.
Protecting Yourself from Cyber Threats
If you are a customer of Gucci, Balenciaga, or Alexander McQueen, here are some tips to protect yourself from potential cyber threats:
- Be cautious of emails claiming to be from the luxury fashion brand's security team.
- Never click on links or download attachments from suspicious emails.
- Login to your account directly through the official website.
- Monitor your bank statements and credit reports for any suspicious activity.
Stay safe online, and stay informed about potential cyber threats like this one. Remember, it's always better to be prepared than to fall victim to a data breach.