14 Reasons Why This Once-Beloved Sandwich Chain Has Lost Its Spot As America's Favorite

The once-iconic sandwich chain, Subway, has been on a decline in recent years. What was once America's most beloved sandwich brand has lost its grip on the national market, and it's clear that something is amiss. In this article, we'll explore 14 reasons why people are flocking away from Subway and opting for other sandwich chains instead.

1. Subway's Prices Aren't That Much Cheaper Than a Lot of Restaurants

Subway used to be synonymous with affordability, but in recent years, customers have started to realize that the price difference between Subway and other fast-casual eateries is not as significant as they thought. With inflation and business decisions causing the price of its sandwiches to steadily inch up, customers are starting to look elsewhere for value.

2. Its Competitors Are on the Rise

Subway's competitors, such as Jersey Mike's, have been gaining popularity in recent years. These chains offer high-quality ingredients and a wider variety of sandwich options, making them more appealing to customers who are looking for something new.

3. The Sale to a Private Equity Firm Lost the Brand's Roots

In 2024, Subway was sold to private equity firm Roark Capital, which has led to changes in the brand's image and management structure. This shift away from its family-run roots has made it harder for customers to connect with the brand on an emotional level.

4. Subway's Public Image Has Been Damaged by Its Former Spokesman

Jared Fogle, Subway's former spokesman, was involved in a scandal involving child sexual abuse material and unlawful acts with minors. This has left a lasting impact on the brand's public image and made it harder for customers to trust the company.

5. The Chain's Advertising Efforts Have Failed

Subway's advertising efforts have been criticized in recent years, with many considering them to be ineffective or even insulting. One infamous commercial from 2018 was widely panned and damaged the brand's reputation further.

6. High-Level Management is in Chaos

The turnover of top jobs at Subway has created a sense of chaos within the company, which has led to concerns about the brand's direction and stability. This instability can be unsettling for customers who are looking for consistency and quality.

7. The Chain's Portions Have Been Criticized

Subway's portions have been criticized in recent years, with customers pointing out that they are smaller than expected. This has led to complaints about value and quality, making it harder for the brand to attract new customers.

8. Employees Are Turning Against the Brand

Subway employees have been vocal about their concerns and criticisms of the company, which has made it harder for the brand to maintain a positive reputation. Some employees have even taken to social media to share their experiences and warn others about the issues they face.

9. The Brand's Sponsorship Deals Have Been Lost

Subway lost its sponsorship deal with the NFL in 2025, which has been a significant blow to the brand's public profile. This loss of visibility can make it harder for customers to connect with the brand and remember its presence.

10. The Chain's Sale to a Private Equity Firm

The sale of Subway to private equity firm Roark Capital has led to concerns about the company's future direction and strategy. This change in ownership can be unsettling for customers who are looking for stability and consistency.

11. The Brand's Advertising Efforts Have Been Ineffective

Subway's advertising efforts have been criticized in recent years, with many considering them to be ineffective or even insulting. This lack of effective marketing has made it harder for the brand to attract new customers and retain existing ones.

12. The Chain's Competitors Are Gaining Ground

Subway's competitors, such as Jersey Mike's, have been gaining popularity in recent years. These chains offer high-quality ingredients and a wider variety of sandwich options, making them more appealing to customers who are looking for something new.

13. The Brand's Public Image Has Been Damaged by Scandals

Subway has faced several scandals in recent years, including the Jared Fogle scandal and concerns about food quality and sanitation. These incidents have left a lasting impact on the brand's public image and made it harder for customers to trust the company.

14. The Chain's Decline Has Been Ongoing

Subway's decline has been ongoing for several years, with the brand struggling to compete with newer, trendier sandwich chains. This long-term decline has made it harder for the brand to recover and regain its former popularity.

In conclusion, Subway's decline can be attributed to a combination of factors, including changes in management, advertising failures, and concerns about food quality and sanitation. While the brand still has a loyal customer base, it is clear that it faces significant challenges in regaining its former glory.