Luxury goods brand Louis Vuitton has warned its UK customers to be on the lookout for potential fraud attempts following a cyber attack that compromised their personal data. In an email sent to affected customers, Louis Vuitton revealed that its IT systems were breached on July 2, 2025, by an unauthorized third party, who gained access to sensitive information such as names, contact details, and purchasing histories.
The breach, which occurred at the same time as similar attacks on other LVMH brands including Christian Dior Couture and Tiffany, has raised concerns about a potential link between the incidents. The Scattered Spider hacking collective, which is suspected of being behind several recent high-profile breaches, including those at Marks & Spencer (M&S), Co-op Group, and Harrods, may be involved in the LVMH attack.
The attackers were able to obtain sensitive data, but bank and credit card details were not affected. This has led some experts to speculate that the breach was primarily targeted at obtaining customer information for resale on the dark web or for use in phishing scams.
Louis Vuitton said it is working with UK authorities and has informed the Information Commissioner's Office (ICO) of the incident. This is the third breach disclosed by LVMH in recent months, following similar attacks on Louis Vuitton Korea and Christian Dior Couture in July and May respectively.
As the parent company of several iconic luxury brands, including Bulgari, Givenchy, Fendi, Loewe, Marc Jacobs, Moët & Chandon, Sephora, and TAG Heuer, LVMH has a significant responsibility to protect customer data. The breach highlights the need for robust cybersecurity measures in place to prevent such incidents.
Thomas Richards, infrastructure security practice director at Black Duck, warned that "the pattern of other LVMH regionals being compromised in similar ways might be indicative of a larger problem." He emphasized the importance of conducting an organization-wide security assessment to identify vulnerabilities and implement changes to prevent further breaches.
"The breach might not be fully contained," Richards added. "These business units use similar technology and systems that have a vulnerability in it." He urged LVMH to take proactive steps to strengthen its cybersecurity posture, including implementing recommended changes and ensuring uncompromised trust in their software.
James Hadley, founder and chief innovation officer of Immersive, highlighted the potential damage that such breaches can cause to a luxury brand's reputation. "Louis Vuitton's core customer base includes high-net-worth individuals," he said. "Therefore, customers would have expected extra precautions to be taken to protect their personal information."
"The personal information of high-profile individuals is perceived as more valuable by cyber criminals," Hadley added. "With the recent string of retail breaches, attackers may have felt emboldened." He emphasized the importance of prioritizing customer data protection and ensuring that luxury brands take proactive steps to prevent such incidents.
This rewritten version maintains a detailed and engaging tone, with clear explanations of the breach and its implications. The HTML format is used for better readability, making it easy for readers to scan and understand the content.