Adidas Confirms Data Breach, Customer Contact Details Exposed

Sportswear giant Adidas has been hit with a cyberattack that has left customer contact details exposed. The breach occurred at a third-party customer service provider, and the company has confirmed that certain consumer data was compromised.

"Adidas recently became aware that an unauthorized external party obtained certain consumer data through a third-party customer service provider," Adidas says in a statement. "We immediately took steps to contain the incident and launched a comprehensive investigation, collaborating with leading information security experts."

Details about the affected data are scarce, but the company has confirmed that it does not contain passwords, credit cards, or any other payment-related information. This is reassuring news for customers, as it suggests that their financial information was not compromised.

Adidas is the second largest sports goods manufacturer in the world, with stores in six of the seven continents. The company's global reach makes this data breach a serious concern, especially given its widespread customer base.

When asked if the attack affects US customers, a spokesperson for Adidas said only that "we can confirm that it affects certain consumers who had contacted our customer help desk in different countries."

The company is notifying customers about the attack and has reported the issue to data protection and law enforcement authorities, as required by law. This demonstrates Adidas' commitment to transparency and accountability in the face of a data breach.

As a precautionary measure, if you have received communication regarding the breach, keep an eye out for suspicious activity on your bank accounts and credit reports. Be wary of unexpected phone calls, emails, or social media messages, as those could be phishing messages from cybercriminals who got hold of some basic contact information.

For more information and tips on how to spot and avoid phishing scams, check out our article "How to Spot and Avoid Phishing Scams: 5 Tips From Our Security Expert."

Interestingly, this is not the first time Adidas has experienced a customer service breach. According to Bleeping Computer, the company disclosed similar breaches in Turkey and South Korea earlier this month. Those attacks impacted customers who reached out to the company's help desk in 2024 or earlier.

In 2018, the company's US website was hacked, exposing the contact information, usernames, and encrypted passwords of "a few million consumers." This data breach highlights the importance of cybersecurity for companies with large customer bases.