Adidas Warns of Data Breach After Customer Service Provider Hack

German sportswear giant Adidas has disclosed a significant data breach after attackers hacked a customer service provider, resulting in the theft of some customers' sensitive information.

According to the company, Adidas recently became aware that an unauthorized external party had obtained certain consumer data through a third-party customer service provider. The incident highlights the growing threat of data breaches and cyber attacks on businesses worldwide.

The breach is believed to have occurred when the attacker compromised the customer service provider's systems, allowing them to access sensitive information, including personal details and potentially financial data, of Adidas customers who had interacted with the provider.

"We take the security of our customers' personal data very seriously," said a spokesperson for Adidas. "We are working closely with the affected customer service provider to contain the breach and prevent any further unauthorized access."

Adidas has assured its customers that it is taking immediate action to address the breach, including notifying relevant authorities and implementing enhanced security measures to protect customer data in the future.

The incident serves as a reminder of the importance of robust cybersecurity protocols and the need for businesses to prioritize data protection. As the number of cyber attacks on businesses continues to rise, it is essential that companies take proactive steps to safeguard their customers' sensitive information.

Customers who may have been affected by the breach are advised to monitor their accounts closely for any suspicious activity and contact Adidas directly if they notice anything unusual. The company has also set up a dedicated support page to provide updates on the situation and offer assistance to those impacted.

The incident is currently under investigation, and Adidas will continue to provide updates as more information becomes available.