**Asahi's Beer Sales Plummet in November Amid Ongoing Cyberattack Fallout**
Japanese brewer Asahi Group Holdings is facing a significant blow to its sales figures, with beer sales declining sharply in November as the company struggles to recover from the devastating effects of a ransomware attack in September.
The cyberattack, which targeted key internal systems and disrupted supply chain operations, has left Asahi grappling with the consequences. Despite efforts to mitigate the damage, the company's sales continue to suffer, with beer sales plummeting by a substantial margin in November compared to the same period last year.
According to industry insiders, Asahi had initially set its sights on restoring its supply chain operations by the end of 2022. However, with the attack's impact still being felt, the company is now pinning its hopes on a more optimistic timeline – aiming for a largely restored supply chain by February next year.
The ransomware attack, which forced Asahi to suspend production and distribution operations for several weeks, has had far-reaching consequences. With key systems still offline, the company's ability to meet demand and maintain a stable supply chain has been severely compromised.
As the situation continues to unfold, investors and analysts are keeping a close eye on Asahi's progress. While the company remains tight-lipped about the extent of the damage, it is clear that the road to recovery will be long and arduous. With beer sales in decline and supply chain disruptions ongoing, Asahi's woes show no signs of abating – at least not yet.
As the Japanese brewing industry grapples with the aftermath of the cyberattack, one thing is certain: the impact on Asahi's bottom line will be substantial. Whether the company can bounce back from this setback and regain its footing remains to be seen. For now, investors are holding their breath as they wait for signs of improvement in the troubled brewer's fortunes.