**Binance Co-CEO Yi He's WeChat Account Hacked to Push Meme Coin MUBARA**

In a brazen cyber attack, the WeChat account of Binance's newly appointed co-CEO, Yi He, was hacked and used to promote a little-known memecoin called MUBARA. The attackers took advantage of the false endorsement to create artificial demand for the meme coin, which briefly surged in value on some decentralized exchanges before plummeting.

Binance founder Changpeng Zhao revealed that the hack occurred late Tuesday, when the attackers used Yi He's compromised account to circulate endorsements and urge users to buy MUBARA. However, Zhao quickly moved to contain the damage by warning users to ignore the messages and not fall victim to the pump-and-dump scheme.

"Web2 social media security is not that strong," Zhao wrote on X (formerly Twitter). "Stay safu! Do not buy meme coins from the hackers' posts."

Yi He, in a statement, confirmed that her WeChat account had been hacked and that the phone number tied to it had been compromised, making it impossible for her to regain access. This is particularly concerning given her new role as co-CEO of Binance.

The attack comes at a time when the cryptocurrency market is already under pressure due to regulatory concerns and market volatility. The hack quickly turned into a trading exploit, with on-chain data showing that two newly created wallets accumulated 21.16 million MUBARA tokens by spending $19,479 in USDT across PancakeSwap and related routes.

As the fake endorsement spread through WeChat channels, trading volume and price spiked sharply on Dexscreener charts. However, once fresh liquidity arrived, the wallets began offloading their position, leaving late traders exposed as the price reversed almost immediately.

According to Lookonchain analytics, the attacker has already sold 11.95 million MUBARA for $43,520 and still holds another 9.21 million tokens worth around $31,000, resulting in profits of nearly $55,000 with remaining inventory yet to be sold. The sequence reflects a familiar exploit pattern of buying early, triggering retail demand through a compromised high-profile account, and selling into the surge.

Binance has not issued a separate statement beyond the warnings from Zhao and Yi He. The incident highlights the vulnerability of even high-profile individuals in the cryptocurrency space to cyber attacks.