**How We Use 20+ AI Agents for Marketing & Go-to-Market with SaaStr's CEO and Chief AI Officer**
As we wrapped up our live SaaStr AI Workshop in London, I wanted to dive deeper into the AI marketing stack that has enabled us to generate over $1M in closed revenue. With more AI agents than people at SaaStr now, we've gone from 20+ employees to just 3 humans and a host of AI-powered tools.
We've shared our sales and outbound agent setup before, but today I want to tackle the marketing side of things. It's time to get tactical on how we're using these AI agents to drive results.
**Marketing Is Weirdly Behind on AI Adoption**
According to a recent study by Rory at Skilled Venture Partners, most marketers are still only using AI for basic messaging and research. Meanwhile, more advanced use cases like analyzing campaign data and spend, creative work, and content enrichment are barely being explored. I'm not sure where this stigma comes from that AI isn't creative or that all AI content is generic, but it's time to mythbust these notions.
**Our Core Marketing Stack: Hyperfocused Tools**
We've built a highly specialized marketing stack with hyperfocused tools that each do one thing really well. Let me walk you through what's actually working for us:
### 1. Reve for Image Generation
Reeve is our secret weapon when it comes to image generation. Unlike other LLMs, Reeve has built its own image generator, resulting in professional-looking output that's perfect for B2B use cases. Pro tip: if you need print-ready images, upload them to Photoshop and upscale for 4K assets.
### 2. Gamma for Deck Generation
Gamma is another tool we love, particularly when used in combination with Reeve. With built-in image generation, Gamma allows us to create hyperpersonalized decks that drive engagement. When someone views a deck, we receive instant notifications – and it's not uncommon for people to share them internally.
### 3. Opus Pro for Video Clips
Opus Pro is the go-to tool for turning video into clips. By extracting text from our videos and breaking it down into engaging chunks, we can repurpose our content at scale. It's a game-changer – if you're not using Opus yet, what are you waiting for?
### 4. Get Recall for Transcripts
We use Get Recall to transcribe our entire internet world with AI. With just one URL, it instantly provides great summarized text that we can then feed into Claude.
### 5. Claude for Article Generation
Claude is the final piece of our content repurposing puzzle. We take the extracted text from Get Recall and use it to generate articles on specific themes – think hour-long webinars turned into multiple, high-quality posts.
**The Hard Truth: AI Doesn't Enable Laziness**
It's time to debunk another myth: AI doesn't enable lazy marketing. With these tools, you'll need to invest 20-30 minutes a day in orchestrating your agents – but the output will be massive and targeted. If you can't put in the time, don't start the project.
**Email Marketing: Hacking Sales Tools for Marketing**
We've yet to find an all-in-one AI marketing platform that rivals our current setup. However, we have discovered a hack: using sales tools for marketing. By leveraging sequences and AI setup, we can send customized emails based on specific criteria – driving better engagement and response rates.
**The Big Picture: Sales, Marketing, and Support Are Converging**
AI is leading to convergence between sales, marketing, and support. Amelia is using sales tools for personalized marketing emails, while Qualified captures leads doing the same thing. The lines are blurring – and it's working.
**Your Action Items for This Week**
* Spend 5 minutes each on these tools: Deli, Gamma, Opus Pro, Get Recall, Claude * Add a basic agent to your site today and see instant improvements in experience and lead generation
**Final Thought: Support Becomes Lead Gen**
As support and sales converge, it's clear that support is becoming a lead generation tool. Qualified captures leads while doing the same thing – adding a basic agent to your site will start driving better results immediately.
This article is available at [SaaStr.Ai](https://saastr.ai).