Is your Roku TV spying on you? Likely, but here's how you can take back control

The thought of consumer data tracking is enough to make us feel like we're living in a dystopian sci-fi movie. But when it comes to streaming devices, the concerns are all too real. Whenever I think about using my Roku TV, I'm reminded of that classic 80s hit "Private Eyes" by Hall and Oates - after all, they're watching you.

But while the idea of being spied on everywhere we go might be an exaggeration, it's still true that our streaming devices can collect more data than necessary. This raises questions about privacy and security, especially when it comes to our personal viewing habits. In this article, we'll explore how to take back control of your Roku TV and regain your privacy in the digital age.

Why is Big Data tracking a concern?

The culprit behind this data collection is better known as Big Data - a term that might sound less sinister than consumer data tracking, but still raises concerns about our online lives. The thing is, streaming devices collect more data than they need to, which can lead to filter bubbles (viewing algorithms that are more narrow) and targeted ads that feel invasive.

But don't worry - there are ways to mitigate this issue and regain control over your privacy. Here are some strategies to try:

1. Explore your streaming device's settings

Most streaming devices have privacy settings that allow you to control what data is collected and shared. Take the time to explore these settings and disable any tracking features that you're not comfortable with. This might include limiting ad tracking or opting out of personalized ads.

2. Use a Virtual Private Network (VPN)

A virtual private network (VPN) can encrypt your internet traffic and mask your IP address, making it more difficult for streaming services and advertisers to track your activity. Using a VPN is like putting on a digital cloak of invisibility - it's a great way to protect yourself from data collection.

3. Be mindful of voice commands

Pretty much every streaming device has voice control capabilities, so you should be aware that your voice commands may be recorded and stored. Consider disabling voice control or using it sparingly - after all, you don't want to be tracked by your own voice.

4. Disable ACR (Automated Content Recognition)

AIR (Automated Content Recognition) is a feature that allows streaming services to identify and track the content we watch on our devices. While it might sound convenient, it can also lead to data collection and targeted ads. Disabling ACR is a simple way to take back control of your viewing habits.

Other Streaming Devices: How They Collect Data

Streaming devices are just one of many electronics that collect personal usage data - including your smart TV and smartphone. But how do these other devices collect our data, and what can we do about it?

American Fire TV devices, for example, collect data on how often and how long customers use apps on Fire TV, as well as their device's language selection, TV display size, and some connectivity options. They also gather data on customers' use of Amazon devices and features.

Amazon Fire TV devices explicitly do not collect information on what customers watch within third-party apps. But by following certain steps, you can quell the amount of data that Fire TV collects and enjoy a more private viewing experience.

Why is Data Collection a Concern?

Streaming devices continue to gain popularity as home entertainment enhancements because they're affordable and offer quick access to a smorgasbord of streaming services. But this convenience comes at a cost - our personal data is being collected and used for targeted ads, personalized content recommendations, or even sold to third parties.

But it's not just streaming devices that raise concerns about privacy and security. Your smart TV and smartphone are also in on the act, collecting personal usage data that can be used against us.

Take a Comprehensive Approach

If you're serious about your privacy, you must take a comprehensive approach and limit data collection across all your devices. This means exploring your streaming device's settings, using a VPN, being mindful of voice commands, and disabling ACR.

By taking these steps, you can regain control over your viewing habits and enjoy a more private online experience. After all, it's your data - not the streaming service's!