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Don't Panic: Fairphone (Probably) Didn't Get Hacked

When a company we've done business with gets hacked, it's easy to end up living with a sense of dread hanging over you: "How much longer until someone does something awful with my data?" But don't worry just yet - Fairphone may have just dodged a bullet.

Earlier this week on the Fairphone community forums, user Nicoolas shared a suspicious email that had him wondering if the company had been hacked. The email appeared to be an order confirmation for a new battery he had purchased in January 2025, but it arrived from a Bloomreach email address rather than Fairphone's own.

The links within pointed to a new site, leaving Nicoolas (and other Fairphone customers who shared similar reports) wondering if someone was trying to trick them into clicking on those. But as it turns out, there might be a more innocuous explanation for these incidents.

Bloomreach is a marketing platform used by Fairphone, and the presence of "test" subdomains in the email addresses hinted that these messages may have gone out accidentally. And sure enough, an official Fairphone account responded to the thread just hours later, attempting to set fears to rest:

Hi everyone, we are looking into this issue and it appears that our marketing automation platform Bloomreach has sent out a test email campaign with incorrect links. We apologize for any confusion or concern this may have caused.

While Fairphone's confirmation of its relationship with Bloomreach lends strong support to the glitch theory, we'd still love to learn exactly what happened here. But as it stands, this is sounding less and less like it involves criminal action or malice on anyone's part.

So breathe a sigh of relief, Fairphone customers - for now, at least, your data appears to be safe.

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