**Under Armour Investigates Data Breach After 72 Million Records Allegedly Exposed**

A major crisis has hit the athleisure clothing firm Under Armour as it investigates a massive data breach that allegedly exposed 72 million customer records online. The incident, which was listed on the reputable data breach tracking website Have I Been Pwned, marks one of the largest cyber-attacks in recent history.

According to reports, the breach is believed to have occurred in November 2025 when the notorious Everest ransomware group added Under Armour as a victim and claimed to have obtained access to a whopping 343GB of data. The compromised information was then published publicly on a popular hacking forum just three days ago.

The affected customer records include sensitive personal details such as names, dates of birth, genders, geographic locations, and purchase information. While payment card information has not been specifically mentioned as part of the data breach, other reports suggest that phone numbers, physical addresses, browsing behavior on Under Armour's websites, and even some employee contact information may have been leaked.

Speaking to Infosecurity, an Under Armour representative confirmed that the company is currently investigating claims that an unauthorized third party obtained customer data. While emphasizing that there's no evidence to suggest this issue affected UA.com or systems used to process payments or store customer passwords, they acknowledged that sensitive personal information of tens of millions of customers may have been compromised.

"The security of our systems and data is a top priority for UA, and we take this issue very seriously," the spokesperson emphasized. "We are working closely with external cybersecurity experts to thoroughly investigate this incident and determine the extent of the breach."

**Key Details of the Data Breach:**

* **72 million customer records allegedly exposed online** * **Compromised data includes personal information such as names, dates of birth, genders, geographic locations, and purchase information** * **Payment card information not specifically mentioned as part of the data breach** * **Phone numbers, physical addresses, browsing behavior on Under Armour's websites, and some employee contact information may have been leaked**

**What's Next for Under Armour?**

As the company continues to investigate this massive data breach, we will keep a close eye on any updates or developments. Stay tuned for further news and analysis as this story unfolds.

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